Header Top Bar

WhatsApp Us +84 28353 50019
incorp vietnam
market research in vietnam

Market Research in Vietnam

We offer tailored market research solutions in Vietnam to assist your business in making informed decisions. While many foreign investors have unique decision-making requirements, our team also provides cost-effective standard market research solutions, ideal for simple tactical decisions.
Hero Form Other Market Research

Book a Consultation and Simplify Your Business Processes.

  1. Home
  2. /
  3. Services
  4. /
  5. Market Research & Analysis

Benefits of Market Research & Analysis Services

expert accountants that understand you

Tailor Products for Customer Satisfaction Success

Feedback guides product development for enhanced satisfaction and success
identify risks seize opportunities

Identify Risks, Adapting, and Seizing Opportunities

Businesses address challenges, adapt, avert threats, and seize opportunities
informed data business decisions

Informed Data Guides Strategic Business Decisions

Gain insights informs effective business decisions for success and growth
drive competitive edge

Drive Competitive Edge through Understanding

Foster a competitive edge, aligning marketing with customer preferences

Our Range of Market Research in Vietnam

Market research encompasses diverse types, each offering unique benefits tailored to your business objectives. Here, we delve into the distinct advantages of these research methods.

Branch Research

Brand research aims to develop or enhance company’s brand to leave a strong, positive impact on your target market. It involves assessing brand awareness, customer loyalty, brand associations, and overall customer-brand relationships.

Marketing Campaign Evaluation

Certain market research is geared towards assessing the effectiveness of marketing campaigns. It involves tracking metrics like online ad visibility and click-through rates. This data informs adjustments and guides future campaigns, ensuring efficient customer acquisition.

Competitor Research

Competitor research provides insights for your company’s strategic advantage. Analyzing competitors’ marketing, brand, sales, and more reveals strengths and weaknesses to learn from.

Customer Segmentation Research

Segmenting customers create distinct identities or segments within your wider consumer base. Knowing the many customer segments you wish to reach will assist you in developing customized advertising for each one.

Consumer Research

Market research encompasses various types tailored to specific business goals, from brand research to customer segmentation. Understanding these facets helps companies make informed decisions and stay competitive.

Product Development

Product development necessitates prior market research to validate the concept’s value and continuous refinement over time. Monitoring sales trends and customer feedback can unveil shifting needs and inform product enhancements.

Usability Testing

Usability testing, akin to product development research, centers on product functionality and user experience. For instance, launching a mobile app beta version allows user feedback for bug identification and issue resolution.

How to Conduct Market Research in Vietnam

Businesses employ diverse approaches to conduct market research. To start, distinguishing between primary and secondary research is vital for understanding data acquisition.

Primary Research

Primary research entails data collection by a company or a designated expert for their market research. It includes exploratory research, which is open-ended, and research designed to address specific questions or issues.

Secondary Research

Secondary research relies on existing data readily available for market research. It includes sources like government census data, industry reports, and market trend statistics, offering valuable insights into the broader market and competitors.

Methods of Primary Research in Vietnam

Numerous primary research methods are employed by companies to gain insights from consumers. Some of the most commonly used methods include:


Quick-response questionnaires gather feedback through multiple-choice or open-ended queries, accessible in various formats like in-person, phone, mail, or online, ensuring efficient data collection from a diverse audience.

Focus Groups

Focus groups are smaller, led by a researcher to delve into consumer perspectives. Multiple groups are formed for comprehensive insights, with observation through one-way mirrors or recorded sessions.


Individual interviews, although more in-depth, lack the statistical reliability of larger surveys. However, they offer valuable insights from one customer, which can be beneficial for specific cases.


Market observation entails discreetly watching consumers in natural settings, like a retail store, to analyze their behaviors. Researchers may examine security footage to identify shopping patterns and interactions with in-store displays.

Field Trials

Field trials encompass implementing a business change on a limited scale and assessing outcomes. For instance, a restaurant chain may introduce a new menu item in a few locations to gauge its popularity before expanding it regionally.

Market Research & Analysis with InCorp Vietnam

InCorp Vietnam offers tailored market research solutions in Vietnam, ensuring clients make informed decisions based on their unique needs. For quick, cost-effective solutions, InCorp Vietnam RapidSurvey is designed to streamline simple tactical choices.


Obtain quick and budget-friendly solutions for your tactical marketing decisions with our RapidSurvey. We specialize in providing the insights you need to make informed choices, helping you navigate the competitive landscape effectively.

Experience Management

Enhance your business by focusing on employee, customer, and user experiences. By prioritizing these aspects, you can drive satisfaction, loyalty, and overall success.

Brand Consulting and Design

Apply design thinking-led consulting to shape your strategy and brand design, driving impactful bite-sized innovations that boost your brand’s commercial success.

Marketing Planning

Marketing planning includes exploration, brand equity audits, and segmentation to guide strategic decisions, enhancing brand perception, and targeting audiences effectively.

make an inquiry with incorp vietnam

Not sure where to start? Talk to a consultant.

If you are looking for a robust foundation to ensure the success of your business in the region,
don’t hesitate to get in touch with us here.

Marketing Strategy

Customize target audience definition and strategic positioning, couple with SMART objectives, form the foundation of effective marketing strategies.

Marketing Tactics

Innovation, concept development, product design, packaging, pricing strategy, advertising campaigns, and distribution channels are pivotal elements in driving business success.

Client Insights

Understanding clients through ethnographic research, post-shopping interviews, and in-store analytics provides valuable insights into client’s behavior and preferences.

Data Collection

Utilizing quantitative surveys, qualitative methods, online panels, quality control, and test facilities to gather comprehensive data for robust decision-making and product development.

Your Success Plan in Vietnam

img-1 img-1

Submit Your Information & Needs

Tell us about your company’s needs and aspirations in Vietnam

img-1 img-1

Book a Consultation With Our Experts

Go over your plan with one of our bilingual business Consultants

img-1 img-1

Verify KYC Documents

Our consultants will contact you to process the necessary paperwork and create your company dossier

img-1 img-1

Choose a Plan & Succeed In Vietnam

Let us simplify your business journey and make your mark in APAC’s fastest-growing economy

Clients are the Focus of Our Actions

  • barber mullan incorp vietnam
    Besides being understanding, patient and kind, InCorp Vietnam was extremely efficient and practical as well and guided me every step along the way.
    Barber Mullan & Associates
  • hex trust incorp vietnam
    I’ve been working with InCorp Vietnam in Vietnam for over 1 year now, and I find them to be very "user friendly" to partner with, being quite tuned into the local market, thus offering us effective options for execution through efficient means of communication. If you’re in the market for setting up your new company in Vietnam with relatively smooth passage, then consider InCorp Vietnam.
    Marty Jetton
    COO, Hex Trust
  • family import export company incorp vietnam
    It was our pleasure to deal with InCorp Vietnam. Indeed, the company with its specialised team was at the highest level of professionalism in dealing with customers and was serious in providing assistance and advice. Many thanks to InCorp Vietnam and all the team members. I wish you lasting success in the years to come.
    CEO, Vietnam Family Import Export Company Limited
  • belive incorp vietnam
    We had a great experience entering a new market with InCorp Vietnam. Professional and always there to help! 11 thumbs up!
    Latif Sim
    Founder, BeLive Technology
  • ryker company limited incorp vietnam
    InCorp Vietnam has been a great help in the incorporation of our company in Vietnam by providing useful information and clear explanation on complicated regulatory procedures. The team went the extra mile by helping us to clarify on other matters pertaining to Vietnam, and proactively helped us to liaise with the respective internal functions on our queries and responded promptly.
    Louis Koh Kay Boon
    CEO, Ryker Company Limited

Other Services for Businesses in Vietnam

incorp vietnam legal advisory

Legal Advisory

Obtain all the necessary licenses and sublicenses for doing business in Vietnam.
incorp vietnam accounting taxation

Accounting & Taxation

Save time and money while ensuring compliance with full-service accounting services.
incorp vietnam hr payroll

HR & Payroll

Comprehensive outsourcing services for recruitment, payroll, insurance, and taxes.
incorp vietnam immigration


Navigate visa requirements and obtain work permits, investor, and business visa.

Guides & Insights
for Your Vietnam Business Journey

Company Incorporation in Vietnam

Everything You Need to Know about Company Incorporation in Vietnam

challenges of doing business in vietnam

Top 10 Challenges of Doing Business in Vietnam for Foreign Investors

ideal business location in vietnam

Choosing the Ideal Business Location in Vietnam: The First Step to Success

Meet Our Leaders

Jack Nguyen, CPA, CA

Chief Executive Officer
Group Head of HR and Payroll Services

Nhung Anna Le

Chief Operating Officer

Ian Comandao

Business Consultant Manager

Let us simplify the process. Send us an inquiry.

If you are looking for a robust foundation to ensure the success of your business in the region,
don’t hesitate to get in touch with us here.
Contact Form Services
Featured On
featured on c mag czech television inc 5000 entrepreneuer businessinfo.cz forbes
We are a member of
we are a member of iwg 3e accounting ifac icsa sccv cancham iaap acca