Why are Global Cosmetics Brands Flocking to the Vietnam Cosmetics Market?
Despite challenges posed by the COVID-19 pandemic, Vietnam’s rapidly expanding middle-class community (the fastest-growing in Southeast Asia) is driving the demand for luxury consumer goods. In 2020, sales of these goods took a hit, but a robust recovery in 2022 signaled a resurgence in consumer confidence and spending. Sephora, known for its prestigious offerings in…
